Sally Jewell

Keynote. What we need to be successful is to make sustainability good for business. Doing good for the planet must become one and the same as doing good for business. As MBA students you can be the ones that help others understand how sustainability is good for the bottom line.

Coop.

REI employees are not the roadblock with becoming more sustainable. They have many great ideas. Working up supply chain is difficult. How does REI listen to 10,000 employees? Should use social networking better, eg employee wiki.

Supply chain. REI has led the way in developing an index. Patagonia. Levi. Gap. Walmart. Target. H&M. Apparel coalition now interested. The impact on the environment of products. As consumers become aware of environmental impact, their shopping patterns may change leading to a transformation.