Fred. IDEO.
Nancy. Aspen.
Fellowship program. Mid-career high potential employees in for profit business where social, environmental and financial come together. What would be the dream team to build this team. Would want IDEO. First Movers.
Felt what IDEO is doing in design world example of what need in their fellowship business. "What great companies do differently" HBR.
How look at building professional capacity to work at intersection of three prongs.
Fred is leading partner at IDEO. Systems at Scale. Design Consultancy. We have problem, can you help us fix it. What is problem, let's build practice to
Government. Large scales. Education. Poverty. Do it by creating interesting connections. Applying design in places never applied before.
Peru K-12 will turn over to govt when done.
Rockefeller, focusing on faster and more innovative ways of figuring out how to make more efficient.
Design thinking. The shopping cart video. 12 years old. At simplest thinking really carefully about the things we do. Traits of great designers, critical. Human centering. Focusing on people and understanding people deeply. Understanding how to get the things you do into market. How get things into place. Treating everything as if a design problem.
Why critical in sustainability leadership.
Social impact. Take great ideas and get to market. When trying to get ideas through private organization is much harder. How move a great idea through big organization. Becomes more critical that design is good.
Fellowship. Selective process. Must be elected. Nomination process. Aspen.org/first movers. Track record of innovation with exciting ideas of where to head. Fellows are not necessarily developing a product or service. They are working on innovations that are going to change their companies.
Often when we think of design, think of shopping carts or products that we hold on to or an experience. But First Mover looks at creativity in all aspects of the business model, employee engagement, operations, education, leadership.
First Movers does not want people from CSR part of business, but those who are driving change from within the main business and pushing ideas through. Challenging and design innovation can help in these situations.
To help people be better innovators. Tools use to help them develop.
1. Mapping the Ecosystem. How change happens in organizations. When we work with clients, ask how great ideas get to market. Tell us what happens in their organization. Get official channel of ideas. Rarely the real story. Then ask, what are the real ways? Lots of ways people work around the system. Never happens in meetings, people have been shopping idea around, or have already gone to the boss. What are emotional things that you can use to your benefit. How use to have impact want to have.
Walmart. Corporate Myth. If you do something to cut prices its a good idea. In saying, "It all relates back to what Sam Walton wanted," people can push crazy ideas through. Uses basic design principal of empathy.
What is the change process in the organization your are in official and unofficial channels.
IDEO. Skunkworks.
Listening important.
Critical to think of design in how ideas are churned and baked.
2. Reframing problems.
Make sure solving correct problem. Challenging yourself, is this the right.
Imbedded in questions are assumptions almost always. Reality the world is shifting and your assumptions may not be true, may be very biased. The number one thing that stops innovation, "we've tried that before." Reality is that before is not now. Doesn't mean did it well. Doesn't mean won't work now. Must challenge assumptions.
Designers most important tool is placing the right constraints on their problems. If no constraints, no problem. Must solve with constraints in place. Wallow in the constraints. It's worthwhile time.
3. Piloting and prototyping in the context of social.
30 ways can pilot quickly.
Conversations are pilots. Go sit, "what about this idea?" Getting emotional response. Even basic everyday conversation can be used to pilot and prototyping. Make sure you are learning from conversations. Calling a "proposal" a "pilot" takes pressure off.
4. Make sure to slow yourself down at times.
How apply design to culture that isn't design based.
Government. Even thought not thought of as innovator, there are reasons they got into the job, had benevolent missions that they were after. Try to reconnect back to their original mission. Going in and saying they want to do the same things we want to do, but in a different way. Must tailor to the culture.
How convince successful business to think about design thinking? Fix what not broken?
Reality is everything is broken right now. Not difficult to convince that they must change or become irrelevant. Learn up about places that have failed because there is a lot to learn, what not to do.
Appreciative Inquiry. Scholarship from Case Western. What is it that we do at our best and how can we do more of it? Strength based analysis lets you managed great change.
Walmart after Katrina. CEO said we did so well at this aid work, how can we apply this to our business model.
Suggestions for business student from traditional background that wants to learn more about Design Thinking.
Human centered design tool kit. IDEO. Download.
Change By Design. Tom Kelly
The Ten Faces of Innovation
Handbook on Development Leadership. Chapter on First Mover Development. Sage Publication.
5. Story Telling. Being intentional about how powerful story telling can be. When working in Government, you would think data, metrics, would be important, than one good story can have more impact than all the Data.
IDEO. Tough to get a job.
What people really work well at IDEO?
Skills of designers that are critical.
Hopeful and optimistic. If putting something new in the world, have to believe it will succeed.
Constantly afraid. With Prime Minister, why is he asking me? Other thing we look for is bravery. To do the things you want to do, go to do things way outside of what you are doing. Must embody if want to be change maker.
Empathy. Care about people. Harold and Maud. "You are so good with people", "They are all my species."
Nancy. Aspen.
Fellowship program. Mid-career high potential employees in for profit business where social, environmental and financial come together. What would be the dream team to build this team. Would want IDEO. First Movers.Felt what IDEO is doing in design world example of what need in their fellowship business. "What great companies do differently" HBR.
How look at building professional capacity to work at intersection of three prongs.
Fred is leading partner at IDEO. Systems at Scale. Design Consultancy. We have problem, can you help us fix it. What is problem, let's build practice to
Government. Large scales. Education. Poverty. Do it by creating interesting connections. Applying design in places never applied before.
Peru K-12 will turn over to govt when done.
Rockefeller, focusing on faster and more innovative ways of figuring out how to make more efficient.
Design thinking. The shopping cart video. 12 years old. At simplest thinking really carefully about the things we do. Traits of great designers, critical. Human centering. Focusing on people and understanding people deeply. Understanding how to get the things you do into market. How get things into place. Treating everything as if a design problem.
Why critical in sustainability leadership.
Social impact. Take great ideas and get to market. When trying to get ideas through private organization is much harder. How move a great idea through big organization. Becomes more critical that design is good.
Fellowship. Selective process. Must be elected. Nomination process. Aspen.org/first movers. Track record of innovation with exciting ideas of where to head. Fellows are not necessarily developing a product or service. They are working on innovations that are going to change their companies.
Often when we think of design, think of shopping carts or products that we hold on to or an experience. But First Mover looks at creativity in all aspects of the business model, employee engagement, operations, education, leadership.
First Movers does not want people from CSR part of business, but those who are driving change from within the main business and pushing ideas through. Challenging and design innovation can help in these situations.
To help people be better innovators. Tools use to help them develop.
1. Mapping the Ecosystem. How change happens in organizations. When we work with clients, ask how great ideas get to market. Tell us what happens in their organization. Get official channel of ideas. Rarely the real story. Then ask, what are the real ways? Lots of ways people work around the system. Never happens in meetings, people have been shopping idea around, or have already gone to the boss. What are emotional things that you can use to your benefit. How use to have impact want to have.
Walmart. Corporate Myth. If you do something to cut prices its a good idea. In saying, "It all relates back to what Sam Walton wanted," people can push crazy ideas through. Uses basic design principal of empathy.
What is the change process in the organization your are in official and unofficial channels.
IDEO. Skunkworks.
Listening important.
Critical to think of design in how ideas are churned and baked.
2. Reframing problems.
Make sure solving correct problem. Challenging yourself, is this the right.
Imbedded in questions are assumptions almost always. Reality the world is shifting and your assumptions may not be true, may be very biased. The number one thing that stops innovation, "we've tried that before." Reality is that before is not now. Doesn't mean did it well. Doesn't mean won't work now. Must challenge assumptions.
Designers most important tool is placing the right constraints on their problems. If no constraints, no problem. Must solve with constraints in place. Wallow in the constraints. It's worthwhile time.
3. Piloting and prototyping in the context of social.
30 ways can pilot quickly.
Conversations are pilots. Go sit, "what about this idea?" Getting emotional response. Even basic everyday conversation can be used to pilot and prototyping. Make sure you are learning from conversations. Calling a "proposal" a "pilot" takes pressure off.
4. Make sure to slow yourself down at times.
How apply design to culture that isn't design based.
Government. Even thought not thought of as innovator, there are reasons they got into the job, had benevolent missions that they were after. Try to reconnect back to their original mission. Going in and saying they want to do the same things we want to do, but in a different way. Must tailor to the culture.
How convince successful business to think about design thinking? Fix what not broken?
Reality is everything is broken right now. Not difficult to convince that they must change or become irrelevant. Learn up about places that have failed because there is a lot to learn, what not to do.
Appreciative Inquiry. Scholarship from Case Western. What is it that we do at our best and how can we do more of it? Strength based analysis lets you managed great change.
Walmart after Katrina. CEO said we did so well at this aid work, how can we apply this to our business model.
Suggestions for business student from traditional background that wants to learn more about Design Thinking.
Human centered design tool kit. IDEO. Download.
Change By Design. Tom Kelly
The Ten Faces of Innovation
Handbook on Development Leadership. Chapter on First Mover Development. Sage Publication.
5. Story Telling. Being intentional about how powerful story telling can be. When working in Government, you would think data, metrics, would be important, than one good story can have more impact than all the Data.
IDEO. Tough to get a job.
What people really work well at IDEO?
Skills of designers that are critical.
Hopeful and optimistic. If putting something new in the world, have to believe it will succeed.
Constantly afraid. With Prime Minister, why is he asking me? Other thing we look for is bravery. To do the things you want to do, go to do things way outside of what you are doing. Must embody if want to be change maker.
Empathy. Care about people. Harold and Maud. "You are so good with people", "They are all my species."
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